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Question three: Look for testimonials using clients. Many of these companies require testimonials their own clients. Learn the power of a written statement from actual client experience.
Interview uncooperative agencies still left. Ask them about current clients and tell them that you need to see a sample of binding agreement. In addition, don't accept anything under five references from them.
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This is the reason why even if there is know company exists, you should still hire an Seo firm to a person to rank for keywords which have important for use on your customers.